Case Study: Lionsgate achieves 70% employee participation in ongoing performance conversations with GuideSpark

Lionsgate Transforms Performance Management

Lionsgate, the entertainment studio behind franchises like The Hunger Games and Twilight, faced a disconnect between its traditional year-end performance reviews and its entrepreneurial culture. Employees were disengaged and unclear about how performance tied to the company’s values and rewards, so leadership set out to shift to ongoing, manager-led conversations and drive organization-wide change.

They implemented a high-touch performance process with casual check-ins three times a year and used GuideSpark’s multi-channel communications, targeted emails, gamification and intranet training to support managers and employees. Participation in ongoing performance conversations rose to 70% (from under 50%), employee engagement improved, and the company continues to track progress with analytics, HRIS reporting and Advisory Council feedback.

Lionsgate

Jenn Verma

Executive Director, Benefits