Case Study: Equifax achieves 45% fewer appeals and 37% fewer support requests with GuideSpark's employee-centric benefits communications

Equifax Embraces Employee-Centric Benefit Communications

Equifax, a global financial-technology company headquartered in Atlanta with about 10,000 employees, faced a challenge: benefits communications were dense, hard to prioritize and understand, and didn’t answer “what’s in it for me?” for a geographically and generationally diverse workforce. HR needed a more employee-centric approach to help employees connect benefits to total rewards and support talent retention.

Equifax partnered with GuideSpark to deliver year-round, on-demand video and digital content—embedded in the mobile microsite Healthy Wealthy Wise, PeopleLink, and targeted emails—while using analytics to track engagement. The new approach made benefits easier to understand, boosted interest in HR topics, reduced open-enrollment appeals by 45% and support requests by 37%, and improved onboarding for new hires.

Equifax

Sherry Uhrig

North American Benefits Manager / Global Mobility, Immigration, & Recognition Manager