Case Study: Church's Chicken doubles benefits content viewership and boosts deskless employee engagement with GuideSpark

Doubling Down on Communicating with "Deskless" Workers at Church's Chicken

Church’s Chicken, a 65‑year‑old fast‑food chain headquartered in Atlanta with about 4,000 employees and 1,100 U.S. locations, was expanding its benefits package but struggled to reach a largely deskless, distributed workforce. The core challenge was delivering timely, concise, and engaging benefits information to employees who work in busy restaurant environments and have limited desk access.

Church’s implemented GuideSpark’s benefits solution—embedding short, clickable videos in enrollment screens, posting content on the intranet and Workday, running teaser clips and weekly reminder emails, and using Market Leaders to reinforce messages during in‑person meetings. The campaign doubled viewership of benefits content, increased employee engagement, and positioned the company to further track the impact on enrollment and participation.

Church’s Chicken

Jayauna Johnson

Manager, Benefits and Compensation