Case Study: Cameron achieves 95% open‑enrollment engagement and 58% HDHP adoption with GuideSpark

Cameron Drives a Culture of Healthcare Consumerism

Cameron, a Houston‑headquartered Fortune 500 manufacturing company in the oil and gas sector with 24,000 global employees (12,000 in the U.S.), faced a communications challenge: a geographically and generationally dispersed workforce—half without computer access and a quarter mobile—was not engaging with traditional, paper-heavy benefits materials, making it difficult to drive enrollment in a high-deductible health plan (HDHP) and build a culture of healthcare consumerism.

Cameron adopted a multi‑channel, multimedia communications strategy using the GuideSpark platform—video libraries, a movie‑themed creative approach, digitized onboarding materials, and targeted digital and print touchpoints—plus incentives for wellness participation. The campaign produced strong outcomes: 95% open enrollment engagement, 58% HDHP enrollment, 50% participation in wellness programs, and an annual healthcare cost increase of less than 2%.

Cameron

Erin Cartwright

Benefits Manager