Case Study: Boston Scientific achieves 50% cost savings and 500+ new ESPP enrollees with GuideSpark

Boston Scientific Embraces Paperless Communications and Achieves 50% Cost Savings

Boston Scientific, a global medical device company with 24,000 employees, faced a communications challenge: complex equity topics were explained via paper-based materials and inconsistent local training, making outreach to a diverse, multilingual and largely frontline workforce hard to measure and ineffective. Compensation leader Nancy Kennedy needed a way to control messaging, boost understanding and reach employees worldwide.

By adopting GuideSpark’s multimedia communications—short videos, email outreach, QR codes/Text2Engage and captioning—Boston Scientific replaced postcards and bulky slide decks with on-demand, trackable content. The new approach cut ESPP open enrollment communication costs by 50%, attracted over 500 new plan enrollees, and sustained employee engagement beyond the enrollment period.

Boston Scientific

Nancy Kennedy

Compensation Manager