Case Study: Baker Hughes achieves 77% reduction in open-enrollment costs and boosts benefits engagement with GuideSpark

Baker Hughes Overhauls Open Enrollment Communications

Baker Hughes, a Fortune 500 oil and gas leader with about 50,000 employees (75% remote), faced rising healthcare costs and low engagement during Open Enrollment. The paper-heavy, resource‑intensive communications approach left employees uninformed about HDHP and wellness benefits and burdened HR with high costs and support volume.

By adopting GuideSpark’s Benefits Solution — a streamlined planning process, multi-channel multimedia communications (branded videos, town halls, email, intranet) and robust analytics — Baker Hughes quickly improved engagement and decision‑making. Results included a 7x increase in HDHP enrollment (5% to 37%), 35% wellness participation (up from 5%), a 38% drop in HR support calls, and a 77% reduction in Open Enrollment costs.

Baker Hughes

Ruth Britto

Benefits Manager