Case Study: ADP achieves engaging, consistent compensation communications and cost savings with GuideSpark

ADP Drives Business Results by Evolving Compensation Communications

ADP, a Fortune 500 human capital management company with about 52,000 employees worldwide, faced a communications challenge: one-hour, single-event trainings were hard to schedule, inconsistent in delivery, difficult to measure for ROI, and didn’t suit generational preferences. When ADP moved to a new global bonus framework, the HR team needed a clear, consistent, and accessible way to explain how bonuses are determined—particularly for Canadian employees.

ADP partnered with GuideSpark to deliver short, customized multimedia videos across desktop and mobile as a self-service, multi-channel program. The solution provided consistent, on-demand education with rich analytics, reducing costs tied to scheduling and delivery, streamlining onboarding, and cutting the time HR spent explaining bonus mechanics while improving employee engagement and understanding.

ADP

John Hyttinen

Senior Director of Total Rewards