Case Study: ResMed gains critical diabetes insights with Guidepoint custom events

ResMed unlocks insights on 2 disease populations with Guidepoint's private dinners

ResMed, a leader in sleep disorder breathing treatment, faced the challenge of understanding the significant overlap between sleep apnea and Type II Diabetes to potentially open up a new clientele. They engaged Guidepoint to increase their team's knowledge about the diagnosis and treatment of this new demographic.

Guidepoint's solution was to organize two private, invitation-only dinners with expert Advisors during a major medical conference, handling all logistics. This allowed ResMed's executives to gain enhanced insights into clinical research and found substantial support for their therapies among diabetes patients. The events served as a launch point for further discussions and helped guide the company's future strategic plans, providing a very powerful outcome for their senior management team.

ResMed