Case Study: a leading pharmaceutical company gains payer insights on anti-cancer prescriptions with Guidepoint

a leading pharmaceutical company delivers 19 expert advisor interviews with Guidepoint

A healthcare team working on behalf of a leading pharmaceutical company faced the challenge of understanding how anti-cancer drugs are evaluated for inclusion on payer prescription lists. They needed to conduct strategy research by engaging a large number of experts from diverse perspectives. To address this, they partnered with Guidepoint for its expert insight service.

Guidepoint implemented a solution by building a plan to organize the client's work streams and immediately began custom recruiting advisors with recent, relevant experience. The vendor delivered 19 knowledgeable experts, including medical directors, pharmacy directors, and C-level executives. The client's team reported being very happy with the calls and gained a lot of important insights, successfully fulfilling their research objectives.

Leading Pharmaceutical Company