Case Study: a mid-size media agency with Fortune 500 clients boosts RFP win rates with Guideline

mid-size media agency with fortune 500 clients boosts RFP win rates by 40% with Guideline

A mid-size media agency with Fortune 500 clients was losing requests for proposals (RFPs) because its pitches lacked accurate category benchmarks and presented flawed media investment recommendations. Facing this challenge, the agency turned to Guideline and its advertising intelligence data, powered by Standard Media Index, to improve its strategy.

Guideline's solution provided the agency with data on media volume, trends, and mixes by category, enabling them to build tailored proposals and offer competitive cost guarantees. By implementing Guideline's data and tools, the agency boosted its RFP win rate by 40% within 12 months, resulting in six new clients and a 15% increase in revenue.

Mid-size Media Agency With Fortune 500 Clients