Case Study: folk increases feature discovery by 41% with Guideflow

How Folk increased feature discovery by 41% by embedding interactive demos in email campaigns

folk, a SaaS CRM platform, faced the challenge that its users were not fully utilizing the platform's features, which limited opportunities for upselling. To increase feature discovery, they sought to enhance their email campaigns by incorporating interactive product demos from the vendor, Guideflow.

By embedding Guideflow's interactive demos and walkthroughs directly into their emails, folk provided users with an engaging and immersive way to understand the platform's capabilities. This solution from Guideflow led to a 41% increase in feature discovery and a 25% improvement in upsell results.

folk

Simo Lemhandez

Co-Founder