Case Study: Amplitude achieves 20% more signups with Guideflow

Amplitude boosts website signups by 20% with Guideflow

Amplitude, a product analytics platform, faced a challenge in driving deeper engagement and generating more qualified signups from its website visitors. Despite having various content, newer and powerful product features were being overlooked. The company partnered with Guideflow to implement a more effective way to demo its product through interactive, guided tours.

Using Guideflow, Amplitude built a demo center featuring role-specific interactive demos that allowed visitors to explore use cases relevant to them. This solution led to a 20% lift in account signups, as validated by an A/B test. The implementation with Guideflow also allowed the marketing team to execute faster without engineering bottlenecks, making it a validated lever for product-led growth.

Amplitude