Case Study: The Nature Conservancy achieves paper reduction and streamlined meetings with Guidebook

The Nature Conservancy - Customer Case Study

The Nature Conservancy, a global conservation organization with over 4,000 employees and 1 million members across 50 states and 35 countries, runs dozens of meetings each year—from small regional gatherings to high-profile board sessions. Planners struggled with paper-heavy materials, tight print timelines, frequent last-minute changes, and the need for a meeting solution that could scale from 10–20 people to hundreds while supporting the organization’s sustainability goals.

Guidebook delivered a branded, easy-to-use mobile app that lets attendees manage schedules and breakout groups, view maps and photos, and receive real-time updates. Organization-wide adoption cut printing dramatically (first meeting down to 25% of prior paper use; later meetings required only 25 sets, with just five used), saved time and money, reduced waste, and became an integral tool across global and local teams.

The Nature Conservancy

Chaz Papa

Director of Meetings Management