Case Study: Northeastern University Streamlines Admitted Student Events with Guidebook

Northeastern University welcomes 5,700 attendees with Guidebook

Northeastern University faced the challenge of managing its large-scale Boston Welcome Days for admitted students, an event spanning six days and welcoming thousands of attendees from diverse entry programs and global campuses. Their previous reliance on a complex printed agenda created confusion for students and families and was inefficient for staff, as last-minute changes required costly and time-consuming reprints. The university partnered with Guidebook to implement a mobile app solution to bring clarity and convenience to the event experience.

Guidebook provided a custom, branded mobile app that served as a single source of truth for all event information. The solution featured a full agenda, multiple session tracks for personalization, a "My Schedule" function, real-time notifications for updates, and essential campus resources. This resulted in over 3,600 unique downloads, a significant reduction in pre-event emails, and overwhelmingly positive feedback. The implementation saved countless staff hours and created a seamless, stress-free experience for the 5,700 attendees.

Northeastern University