Case Study: BAE Systems boosts internal event engagement with Guidebook

BAE Systems drives 90% event app adoption with Guidebook

BAE Systems, a global defense, aerospace, and security company, faced significant challenges in fostering collaboration among its 85,000 employees across 40+ countries. Their internal events suffered from limited post-event engagement, organizational silos, and outdated communication methods. To address this, they partnered with Guidebook to implement its mobile event app platform.

The solution involved creating 15 custom event apps that provided unified, mobile-accessible information and features like a social feed and live polling. By using Guidebook, BAE Systems achieved a 90% adoption rate, logged 50,000 app sessions over two years, and extended collaboration well beyond their events, effectively breaking down silos and streamlining communication.

BAE Systems