Case Study: OptiNest achieves 300 listings in three years with Guesty

How This Australian Short-Term Rental Property Management Company Grew to 300 Listings in Just Three Years

Optinest is an Australian short‑term rental property management company co‑founded by Aaron Zang that targets the Chinese market. To scale quickly and coordinate cleaning, owner relations and guest communications, Optinest adopted Guesty’s platform—using features like Channel Manager, Owners Portal and Unified Inbox—to centralize operations and improve team efficiency.

Guesty’s solution consolidated listing distribution, owner access and messaging into a single system, freeing up time for growth and enabling Optinest to expand to 300 listings in just three years (since 2017). According to co‑founder Aaron Zang, Guesty “helped us save a huge amount of time,” improving coordination across the team and delivering measurable scale.

Optinest

Aaron Zang

Co-Founder & COO