Case Study: Occupied LLC achieves 47% direct bookings and 94% occupancy with Guesty

How The Cove Rockport Achieves 47% Direct Bookings & 94% Occupancy

Occupied LLC, founded by Michael and Krysten Sjogren, grew from a single short‑term rental into a portfolio of 21 properties and the boutique hotel The Cove at Rockport. As they scaled they faced fragmented systems, poor channel distribution, and limited staff and guest‑communication capabilities, so in 2019 they adopted Guesty’s all‑in‑one property management platform and Guest Communication Services to centralize operations.

With Guesty’s Direct Booking Website Builder, Pre‑Stay automation, Marketplace integrations and mobile app, Occupied LLC streamlined operations, boosted direct reservations to 47% and achieved 94% occupancy at The Cove in its first summer, while simplifying cleaning, keyless entry and guest communication—and freeing the founders to pursue expansion and a second hotel.

Occupied LLC

Michael Sjogren

Founder and Chief Executive Officer