Case Study: Marbella Lane achieves double revenue and 90–100% occupancy with Guesty

How Marbella Lane Aced The Business Model of Minimal Listings & Maximum Revenue, Doubling Their Revenue During COVID-19

Marbella Lane, founded by Yanan Sun and Willy Chang, is a boutique property investment and management company that focuses on a “minimal listings, maximum revenue” model by delivering hotel-like experiences across diverse short‑term rentals. As they scaled across multiple locations, the team needed a tech solution to streamline operations, centralize channels and automate guest and staff communication — and chose Guesty for property management and multi‑channel operations.

Marbella Lane onboarded Guesty’s property management platform, using automation, Guesty’s Multi‑Calendar and the native mobile app to manage reservations and messaging in one place. With Guesty, the team eliminated daily operational headaches, achieved 90–100% occupancy in many properties, doubled revenue during COVID‑19, and expanded into desert retreats and new markets — outcomes they directly attribute to Guesty’s tools.

Marbella Lane

Willy Chang

Founder & Managing Partner