Case Study: Toni's Athens property management achieves 2400% growth (4→100 rentals) with Guesty

How Guesty Took an Athens Based Property Management Company to the Next Level

Toni's, an Athens‑based short‑term rental company started by Toni Smit, faced rapidly rising operational demands as it grew beyond four properties — guest messaging, check‑ins and check‑outs were consuming too many hours and preventing scalable growth. Searching for a solution, Toni's adopted Guesty’s property management platform, using features like the Unified Inbox and automation tools to consolidate communication and streamline routine tasks.

By implementing Guesty, Toni's cut time spent on repetitive management tasks by up to 50% and automated check‑in/check‑out workflows, eliminating the need to hire extra staff as demand grew. Guesty’s platform enabled Toni's to expand from 4 to 100 properties in Athens — a 2400% increase — while maintaining efficient operations and personalized guest service.

Toni's

Toni Smit

Founder