Case Study: Easylife achieves 75% portfolio growth and sustained high occupancy with Guesty

How Guesty Helped Easylife Grow Its Portfolio 75% While Maintaining High Occupancy and Smooth Operations

Easylife, a Milan-based property management company founded by Donato Cella, manages short- and mid-term rentals across cities like Milan, Rome and Genova. Facing rapid growth and a portfolio that had passed 40 listings, Easylife needed a property management solution to automate time-consuming tasks, centralize multi‑channel bookings and guest communication, and scale operations efficiently — so the team chose Guesty’s property management platform.

Guesty centralized Easylife’s OTA integrations, automated guest messaging and owner reporting, and streamlined day‑to‑day operations, allowing the team to refocus on marketing and new owner acquisition. Within a year of adopting Guesty, Easylife grew its portfolio by 75%, saved an estimated 3–4 hours per day through automation, and maintained higher occupancy by expanding channel distribution (notably Booking.com).

Easylife

Donato Cella

Founder