Case Study: AppartAli achieves 139% growth and 30% higher revenue with Guesty

How AppartAli Streamlined Operations Using Guesty to More Than Double Their Listings in Less Than a Year

AppartAli, founded by Ali El Hajouji in Casablanca, grew quickly from a single Airbnb listing into a 37-apartment short-term rental business, but its operations became hard to scale. Before Guesty, Ali struggled with nonstop guest messages, manual task delegation, housekeeper coordination, and collecting rental agreements, making growth and daily management overwhelming.

In October 2021, AppartAli adopted Guesty to automate messaging, streamline tasks, assign staff permissions, and use pre-stay tools and a direct booking website. With Guesty, AppartAli saved 85% of operational time, increased revenue by 30%, achieved 139% growth by adding a new 30-apartment building, and now gets 55% of bookings directly.

AppartAli

Ali El Hajouji

Founder and CEO