Case Study: Murrayshall Country House Hotel and Golf Club improves guest feedback and online ratings with GuestRevu

Murrayshall Country House Hotel boosts reviews 358% and ratings 11% with GuestRevu Limited

Murrayshall Country House Hotel & Golf Club, a historic 4-star hotel in Scotland, faced challenges in understanding guest expectations due to old-fashioned, paper-based feedback methods and a reluctance to encourage online reviews. This lack of actionable insights made it difficult for management to make operational decisions, pinpoint areas for improvement, and keep staff motivated. To address this, they turned to GuestRevu for a direct guest feedback and online reputation management solution.

By implementing GuestRevu's software, which integrated with their Guestline PMS, Murrayshall automated guest surveys and gained detailed, actionable insights. The solution from GuestRevu dramatically increased their feedback response rate and online reviews, with a 358% increase in review volume and an 11% rise in their average rating. This data eliminated guesswork, allowed the hotel to focus training efforts, and fostered a positive, competitive spirit among staff, boosting overall confidence in the service they provide.

Murrayshall Country House Hotel & Golf Club