Case Study: Hotel Cuatro Naciones achieves 190% increase in direct online reservations with GuestCentric

Hotel Cuatro Naciones surprised by explosive online growth

Hotel Cuatro Naciones is a 55‑room independent hotel on Barcelona’s La Rambla that saw reservations plunge in early 2009. Faced with changing traveler preferences and a tough economy, the hotel needed to embrace online sales, deliver exceptional service for demanding guests, and boost direct online bookings.

The hotel implemented GuestCentric’s all‑in‑one platform—launching a new multilingual website in weeks using InstantHotel technology, a one‑screen booking engine with 550‑day real‑time availability, strong security certifications, and a BackOffice analytics dashboard and guest database. The results were rapid: direct online reservations rose 190% within six weeks, online bookings drove a 180% uplift in overall business within three months, online became the top sales channel and the property maintained a $150 ADR, while preparing to expand into mobile and social.

Hotel Cuatro Naciones

Aurelio Saiz

E-commerce, Hotel Cuatro Naciones