Case Study: Hotel Aiken achieves 3x online bookings and top Google ranking with GuestCentric

Hotel Aiken thrilled with new website and IMA award

Hotel Aiken is an independent 67‑room hotel in historic Aiken, SC, operating at an ADR of about $90/night. The property needed to modernize its website, implement a stronger online booking engine and gain the ability to update site content without paying a webmaster.

GuestCentric delivered a new site and InstantHotel one‑page booking engine that gave the hotel full content control, a customer database and flexible promotions. Despite the 2008–09 downturn, online bookings jumped 3x within two weeks and website traffic grew more than 5x with a #1 Google organic ranking within 90 days, driving an immediate lift in online revenue.

Hotel Aiken

Lindsey Wise

Sales Coordinator, Hotel Aiken