Case Study: AFAS keeps 700 employees engaged in security awareness with Guardey

AFAS engages 700 employees in security awareness with Guardey and hits nearly 90% launch participation

AFAS Software, a major Dutch HRM and payroll software company, faced the challenge of moving beyond an annual, compliance-driven security training to create a genuinely engaging and continuous security awareness program for its 700 employees. They partnered with the vendor Guardey to implement its recurring, challenge-based security awareness platform to build better habits and digital resilience.

Guardey's solution involved short, repeated challenges instead of a single annual training. AFAS ensured success by launching the program relatably through existing internal channels, customizing content to feel relevant, and creating incentives tied to existing employee interests, like a prized company trip room. This approach led to a nearly 90% initial participation rate. Crucially, AFAS learned from Guardey that sustained engagement requires continuously adapting rewards and messaging to understand what will motivate their own employees.

AFAS