Case Study: a health and wellness eCommerce brand boosts conversions with Guaranteed PPC

Health and Wellness boosts conversions 375% with Guaranteed PPC

The customer, an eCommerce health and wellness company, faced the challenge of creating demand for a new high-end water filtration product priced over $2000 to improve their profit margins. They partnered with the vendor Guaranteed PPC to use Google AdWords to capture price-qualified leads within 30 days.

Guaranteed PPC implemented a solution that included building a new landing page, designing ads, and using Google's income targeting to qualify prospects. The strategy focused on generating leads through a brochure download rather than direct sales, followed by an email autoresponder sequence. This approach resulted in a 375% improvement in the number of conversions and a 33% improvement in the cost of conversions, far exceeding the client's expectations for profitability.

Health and Wellness (eCommerce)