Case Study: Sayari cuts ramp time in half with GTM Buddy

Sayari cuts down ramp time in half by integrating enablement into their reps' workflow

Sayari, a commercial risk intelligence platform, faced significant challenges with its previous sales enablement solution. The platform's unintuitive interface and inefficient search made it difficult for sales reps to find the content they needed, leading to low adoption and a lengthy six-month ramp time for new hires. This ultimately stalled deals as reps struggled to build trust with buyers, and the enablement team could not justify their investment.

By implementing GTM Buddy, Sayari found a flexible and user-friendly solution. The new platform achieved 100% rep adoption and dramatically improved content usage. This enabled the enablement team to influence over $12 million in sales pipeline. Most notably, GTM Buddy played a key role in helping Sayari cut its rep ramp time in half, from six months down to three. The solution also streamlined admin work with auto-tagging and empowered teams to create over 100 digital sales rooms for a better buyer experience.

Sayari

Ethan Mackey

Enterprise Account Executive