Case Study: Keelvar Achieves 15% More Revenue Capacity Per Rep with GTM Buddy

Keelvar unlocks 15% more revenue capacity per rep with GTM Buddy

Keelvar, an AI-powered strategic sourcing platform, was facing a significant challenge with content retrieval as it scaled. Their sales representatives were spending excessive time, estimated at 40 hours per week collectively, searching for the right sales assets across disparate systems like Google Drive and Slack. This "retrieval paralysis" led to reps using outdated content and a lack of visibility for marketing, ultimately constraining revenue capacity. To address this, they turned to the vendor GTM Buddy.

The solution from GTM Buddy was an architectural shift from a storage library to a "Heads-Up Display" that injected relevant content and intelligence directly into the reps' existing workflows like Gmail and HubSpot. This approach, featuring tools like "Ask Buddy" for real-time Q&A, drastically cut content discovery time and improved asset utilization. The results for Keelvar were substantial, including a 15% increase in deal velocity, an 8% higher win rate, a 40% faster sales ramp for new hires, and an overall 15% increase in revenue capacity per rep without adding headcount.

Keelvar