Case Study: CyberCube boosts sales productivity and buyer engagement with GTM Buddy

CyberCube boosts sales productivity and buyer engagement with situational enablement

CyberCube, a provider of cyber risk analytics for the insurance industry, faced a challenge with its sales content adoption. Their sales reps struggled to quickly find the right marketing collateral during long, multi-stakeholder sales cycles, which hindered their ability to build credibility and win deals efficiently. They partnered with the vendor GTM Buddy to address this situational enablement problem.

By implementing GTM Buddy as their central sales content hub, reps received contextual content recommendations that saved significant time. The platform also provided analytics that helped marketing improve their collateral. This solution saved reps 16 hours per month, increased content adoption by 200%, and influenced over $1 million in revenue for CyberCube.

CyberCube

Andy Kao

Director of Product Marketing