Case Study: Element Biosciences launches AVITI™ globally with gther VX virtual event platform

Element Biosciences launch their next-gen product the Element AVITI™ System to a global virtual audience

Element Biosciences, a multi-disciplinary biotech company, needed to launch their innovative Element AVITI™ DNA sequencing system to a global audience of industry professionals. Their challenge was to create a sophisticated, seamless virtual event worthy of the product's debut to make an impact in a competitive market. They partnered with the event platform vendor gther to achieve this.

Using the gther VX platform, the vendor created a virtual conference experience that included broadcasting, streaming, and networking. The event attracted over 3,000 attendees from 43 countries and facilitated 24,000 engagements. This global reach led to a substantial increase in product sales conversations, which the Element Biosciences team considered a huge success.

Element Biosciences