Case Study: Belden achieves a successful global virtual grand opening with gther's hybrid event platform

Belden’s hybrid CIC launch signals bright future for experiential marketing

Belden, a global leader in signal transmission solutions, needed to pivot to a virtual format to launch their new Customer Innovation Centers (CICs) due to the pandemic and a need for sustainable alternatives to travel. Their challenge was to design a first global hybrid event that could capture the depth of their expertise and showcase their product portfolio. They partnered with the event technology vendor gther to find a solution.

gther delivered a virtual and hybrid event using their VX platform, which featured live streaming, motion graphics, and an augmented reality digital twin of the CIC. This solution provided an immersive 3D experience with networking sessions and global remote access. The results were highly successful; internal stakeholders were impressed, and the event successfully engaged key customers worldwide. gther's platform was credited for perfectly complementing Belden's content and enabling meaningful audience interaction.

Belden