Case Study: 10x Genomics expands global virtual events and drives product engagement with gther VX

10x Genomics deliver their global virtual events with VX

10x Genomics, a leader in biological research technology, faced the challenge of transitioning their crucial global conference program to a virtual format. They needed a powerful platform to deliver a high-quality experience that could showcase product roadmaps, facilitate scientific engagement, and reach a worldwide audience, including the difficult-to-access Chinese market. To meet this need, they partnered with gther and utilized its VX event platform.

gther created and hosted a comprehensive virtual conference program for 10x Genomics' inaugural Xperience 2021 event. The solution included a content hub, live panels with Q&A, and immersive AR product launches. A key achievement was successfully streaming the event into China through a partnership with Tencent. The event attracted over 5,000 attendees from 87 countries, leading to a substantial increase in product sales conversations and was deemed an unqualified success by the 10x Genomics team.

10x Genomics