Case Study: NEOM Venice Exhibition engages global visitors with GTECH’s bilingual event website and hybrid app

NEOM Venice Exhibition boosts global awareness with GTECH

GTECH Information Technology was engaged by NEOM to support the Venice Exhibition for its flagship city, THE LINE. The challenge was to captivate a global audience with a bilingual digital presence that would showcase the exhibition's details and visionary concepts, facilitate visitor inquiries, and maintain engagement even after the event concluded.

The solution crafted by GTECH was an engaging bilingual website and a dedicated interactive hybrid mobile app, featuring immersive content, comprehensive event information, and interactive floor plans. This digital platform successfully increased global awareness and enhanced visitor engagement. GTECH's work ensured sustained post-exhibition impact through ongoing updates and solidified a strategic partnership with NEOM.

NEOM Venice Exhibition (neom)