Case Study: Flash Entertainment delivers a successful virtual Eid concert with GTECH Information Technology

Flash Entertainment reaches thousands of fans with GTECH in a virtual Eid concert

During the COVID-19 pandemic, Flash Entertainment faced the challenge of connecting with audiences while live events were canceled. They needed to host a virtual Eid concert to unite music fans across the GCC. To achieve this, they partnered with GTECH Information Technology as their digital partner to set up the necessary live streaming infrastructure.

GTECH implemented a solution using a custom-built mix of hardware and software to pre-record and live stream the concert. The event was simulcast on a dedicated event microsite, YouTube, Twitter, and Facebook. This virtual concert by GTECH was a major success, streamed live by thousands of fans and winner of the “What’s On Favourite Concert Award 2021.”

Flash Entertainment