Case Study: Filo achieves 2,053 app installs in one month with GTECH Information Technology’s digital marketing

Filo achieves 2,053 installs in month one with GTECH Information Technology

Filo, an Indian Ed Tech startup, sought to expand its audience and drive app installs for its student tutoring platform within the UAE market while operating on a limited budget. To meet this challenge, they partnered with GTECH Information Technology for digital marketing services.

GTECH Information Technology executed a multi-platform app install campaign on Google, Facebook, and Instagram, targeting students and their parents. By testing and optimizing various ad creatives, they efficiently managed the budget. As a result, GTECH achieved over 2,053 installs in the first month with a low cost per install, successfully launching the app in the new region.

Filo