Case Study: African + Eastern Streamlines B2B E-Commerce with GTECH Information Technology

African + Eastern streamlines 100+ projects with GTECH Information Technology

African + Eastern, a premier alcohol importer and distributor for the Middle East's hospitality sector, required a specialized B2B e-commerce portal to manage its complex corporate client base. Their challenge, addressed by GTECH, was to design a secure platform capable of handling multi-tiered account structures, variable permit statuses, and bulk ordering for users managing multiple venues, all while providing a premium user experience.

GTECH designed a mobile-first B2B e-commerce portal featuring an intuitive dashboard for toggling between venue accounts, a premium UI with product cards displaying essential corporate purchasing data, and a comprehensive account management command center. The solution streamlined bulk ordering and account management, significantly reducing administrative friction for both African + Eastern and its high-volume clients. GTECH delivered a powerful digital design that supports the client's leading market position.

African + Eastern