Case Study: Brooks Sports achieves supply chain agility and visibility with GT Nexus

The “blue line” is the fastest and most strategic path to the finish line during a race. Brooks Sports takes a "blue line" approach to the supply chain

Brooks Sports, a high-performance running footwear and apparel company, needed a more agile and efficient supply chain to support rapid growth while maintaining best-in-class customer service. As its sourcing operations expanded, the company faced paper-heavy processes, limited visibility, inconsistent procedures, and slow communication across global suppliers—issues GT Nexus identified and aimed to solve with its global trade automation platform.

GT Nexus implemented a single web-based sourcing platform that connected Brooks with suppliers and synchronized purchase orders, shipments, settlements, and reconciliation, while also automating tasks and reducing manual paperwork. The result was greater visibility, stronger process control, and faster execution: apparel shipping windows were shortened by 7 to 12 days depending on trade lane, footwear shipping became more consistent, costs stayed under budget despite industry-wide increases, and Brooks achieved exceptional customs compliance while supporting significant sales growth.

Brooks Sports

Robert Law

Global Logistics Manager