Case Study: TAFE NSW restores search visibility and boosts course engagement with G Squared SEO & digital marketing

TAFE NSW boosts non-branded clicks by 30% with G Squared

TAFE NSW, a leading vocational education and training provider in Australia, faced a significant decline in website traffic and student enrolment due to technical SEO issues and the impact of Google's shift to AI Overviews. The agency G Squared was engaged to address these challenges through an organic search strategy.

G Squared implemented a technical SEO strategy that focused on fixing crawlability and indexability issues, adding structured data, resolving migration problems, and improving site hygiene. As a result, TAFE NSW saw a 70% increase in indexed pages, a 30% year-over-year boost in non-branded clicks, and a 26% rise in course page sessions, effectively restoring its search visibility and engagement.

TAFE NSW