Case Study: MILKRUN boosts organic revenue and visibility with G Squared SEO

Milkrun boosts organic revenue by 125% with G Squared

Milkrun, Woolworths' online grocery delivery service, faced a significant challenge after a website migration resulted in a 50% decline in search visibility. The domain was blocked from being crawled, hindering discoverability and causing an overreliance on branded searches. The company also needed to grow its presence in the New Zealand market and create a more usable site structure. To address these issues, they partnered with the vendor G Squared, an SEO and digital marketing agency.

G Squared quickly resolved the crawl restrictions that were preventing Google from indexing key areas of the Milkrun website. The agency then collaborated with Milkrun's internal teams to launch a new, optimized site structure, ensuring all shoppable parts of the site were accessible. An international strategy for Australia and New Zealand was also developed. As a result of G Squared's work, Milkrun achieved a 125% increase in organic revenue and a 137% increase in organic sessions year-over-year, while also adding over 1,000 keywords to the search engine's first results page.

Milkrun