Case Study: a leading global manufacturer of skincare products launches landing pages 60% faster with GSPANN and Builder.io

a leading global manufacturer of skincare products cuts landing page creation time by 60% with GSPANN

A leading global manufacturer of skincare products faced significant challenges with its legacy technology, which hampered its marketing team's ability to quickly create and update landing pages. The process was slow, resource-intensive, and created a high dependency on developers, leading to slower campaign rollouts and an inability to respond to market needs. GSPANN was engaged to address these inefficiencies.

GSPANN implemented a solution using Next.js and Builder.io, a headless visual CMS. This new composable architecture enabled the client's marketing teams to build pages with minimal coding knowledge. The results were substantial, including a 60% reduction in page creation time, a 70% reduction in developer dependency for updates, and a 90% improvement in time-to-market for campaigns, allowing new pages to go live in under 30 minutes.