Case Study: Muserk increases website traffic and royalty recovery awareness with GS&F

Muserk boosts website traffic by 57% with GS&F

The customer, Muserk, faced the significant challenge of a terrible royalty collection system for professional songwriters and publishers, making it difficult for them to get noticed and collect earnings from streaming platforms. The vendor, GS&F, was engaged to provide services including brand strategy, media planning and buying, copywriting, and art direction to address this.

GS&F implemented a branding and print advertising campaign designed to raise awareness and drive engagement. The solution successfully established Muserk as a trusted authority and resulted in a measurable impact of over 236,000 impressions per week, a 57% increase in website traffic, and more than 700 QR code scans.

Muserk