Case Study: Guthrie’s Chicken Generates Awareness and Local Buzz with GS&F

Guthrie’s Chicken drives 376K social media views with GS&F

Guthrie's Chicken, crafters of the Original Chicken Finger, sought to expand its brand and generate awareness in a new market dominated by large competitors. To tackle this challenge, they partnered with vendor GS&F, which provided influencer marketing, media relations, and social media services.

GS&F implemented a comprehensive PR and influencer strategy that leveraged local media relationships and community events. This included a grand opening ribbon-cutting ceremony, a high school eating contest, local broadcast interviews, and partnerships with trusted community voices. The campaign resulted in 9 local media hits, an estimated 138 million local impressions, and over 376,000 social media views.

Guthrie’s Chicken