Case Study: Stanley boosts brand engagement and Quencher sales with GSD&M's real-time social response

Stanley drives 3.3B earned media impressions with GSD&M

The customer, Stanley, a century-old brand, faced the challenge of staying relevant and capturing lasting attention in the fast-paced social media landscape. The vendor, GSD&M, leveraged a viral TikTok moment to address this challenge.

GSD&M implemented a real-time response by having Stanley's president personally gift the TikTok user new products and a replacement car via a video duet. This authentic solution generated 3.3 billion earned media impressions, a 220% increase in TikTok followers, and an estimated $43M in media value. The campaign resulted in Stanley's best quarter in history, including a 275% year-over-year increase in sales.

Stanley