Case Study: Round Rock Toyota boosts service retention with GS Marketing

Round Rock Toyota earns 7x return on marketing spend with GS Marketing

Round Rock Toyota was facing a decline in service customer retention, particularly among its prepaid maintenance customers. Their existing marketing efforts via email and direct mail were not successful in reversing this trend. The dealership partnered with GS Marketing to develop a highly-segmented strategy targeting at-risk customers.

GS Marketing implemented a solution using targeted phone calls for appointment-setting. This approach successfully improved customer retention and increased repair orders (ROs) for Round Rock Toyota. The campaign achieved a 7x return on the dealership's marketing spend.

Round Rock Toyota