Case Study: Dow achieves stronger mobility authority and engagement with G&S Business Communications

DOW boosts website visitors by 52%+ with G&S Business Communications

DOW, through its MobilityScience™ platform, provides materials and solutions for the automotive industry. Faced with a crowded and technical landscape, the company needed to move beyond simply publishing content to actively shaping the narrative and increasing its discoverability. The challenge was to turn its expertise into measurable engagement with OEMs and Tier suppliers.

G&S Business Communications developed "The Road Ahead," a video-first podcast series, as a flagship content platform. This solution included content strategy, a digital hub, and integrated amplification across multiple channels. The series delivered significant results for DOW, including a 64% return visitor rate, a 26% average completion rate for technical content, and a 52+% increase in website traffic year-over-year, successfully establishing the brand as a trusted industry authority.

DOW