Case Study: Syngenta boosts trade show engagement with G&S Business Communications

Case Study: GCSAA 2025

The customer, Syngenta, sought to make a lasting impression and debut new products at a major trade show. The vendor, G&S Business Communications, was tasked with creating an engaging booth experience to drive traffic and highlight Syngenta's innovative chemistries.

G&S Business Communications developed a fully integrated campaign with a modern booth design and an immersive augmented reality experience to visualize product benefits. This solution significantly exceeded engagement goals, delivering 9x more pre-show video views and 5x more landing page visits than forecasted. The vendor's approach successfully transformed product education into a highly shareable experience.

Syngenta