Case Study: Largest Retail Banking increases conversion from under 1% to 3% and improves sales effectiveness with Gryphon Networks

How a Boston Retail Bank Improved Its Sales Effectiveness Strategy

Largest Retail Banking, a Boston-based retail bank with thirty universal bankers across six branches, needed a way to collect and analyze outbound call activity to improve phone selling and drive more branch traffic — their manual binder-and-spreadsheet process yielded a conversion rate under 1%. To address this, they partnered with Gryphon Networks and adopted the Gryphon ONE platform with Gryphon’s keypad disposition feature to capture call outcomes and activity in real time.

Gryphon Networks configured KPIs (calls-to-contact, call-attempt frequency, disposition adherence, and contacts-to-set-appointment) and automated disposition capture so managers could set standards and coach behavior. The result: the bank’s conversion rate rose from under 1% to 3%, managers can link top KPI performers to quota attainment, and teams use Gryphon ONE data in daily kick-offs to sustain higher accountability and performance.