Case Study: ABM Industries achieves 13% more contacts and 63% higher contact effectiveness with Gryphon Networks

ABM Franchising Group Uses Gryphon Sales Acceleration Platform to Train and Constantly Improve Franchisee Sales Performance

ABM Industries, through its Franchising Group, faced inconsistent and incomplete sales reporting across independently owned franchisees and lacked a standardized way to teach and enforce best practices. To address this, ABM selected Gryphon Networks’ Gryphon sales acceleration platform to give reps uniform calling tools (dial-in, mobile app, desktop softphone) and real-time visibility into performance.

Gryphon Networks implemented automatic call logging and recording, real-time dashboards, and daily push reports accessible to both franchisees and ABM corporate, making coaching and onboarding data-driven. The platform created a single source of truth and drove measurable impact — a 13% improvement in contacts and a 63% increase in contact effectiveness — while enabling better coaching and faster ramp-up for new hires.

ABM Industries

Loren Smith

Director of Sales and Development