Case Study: a leading global automotive firm achieves real-time retail visibility and stronger customer engagement with Gruve AI's Salesforce RCXP rollout

Retail Customer Experience Platform Rollout for a Leading Global Automotive Firm

The Korean division of a leading global automotive firm faced significant challenges in its retail operations due to a one-size-fits-all Salesforce setup that failed to meet local needs. This, combined with a lack of internal Salesforce expertise and resistance to transitioning from legacy systems, hampered localization and multi-channel customer engagement. The automotive firm partnered with Gruve to overcome these obstacles.

Gruve implemented a comprehensive solution, providing over four years of ongoing consulting and support. They deployed Salesforce Sales and Service Clouds, integrated Marketing Cloud with Kakao for multi-channel messaging, and executed a complex data migration from a legacy DMS. As a result, Gruve enabled a fully digital retail experience for the automotive firm, providing real-time sales visibility and increasing monthly lead generation by 15%.