Case Study: a leading global automotive firm’s Italian subsidiary modernizes CRM and marketing with Gruve AI

Modernizing Sales & Marketing Across Global Entities for a Leading Global Automotive Firm Italian Subsidiary

The Italian subsidiary of a leading global automotive firm faced significant challenges in modernizing its sales and marketing operations. Coordinating across global time zones and adapting to frequent requirement changes was difficult, compounded by their teams' limited knowledge of Salesforce. The vendor, Gruve, was tasked with replacing the legacy Siebel system, completing a complex data migration, and integrating with a new Europe Data Hub using tools like Informatica Cloud.

Gruve implemented a structured Salesforce CRM system integrated with the Europe Data Hub, which included deploying Marketing Cloud as the primary customer engagement platform. This solution created a scalable foundation for a Europe-wide rollout, enhancing data accuracy and system efficiency. The results included a 15% reduction in case response time, a 20% increase in marketing campaign execution frequency, and a 10% improvement in customer response rates, establishing a future-ready foundation for the client's growth.